Emily Marant avec 10DAYS . the summer 19 capsule collection.

These projects are always having a challenging main goal : make that two brands with a strong image and personality get along in the same collection. For that, we worked together. 10DAYS in collaboration with Emily Marant, the founder of Studio Marant.  A wardrobe of 10 different pieces that link the Dutch independent and relax look women with the Parisians elegant lifestyle. 

The result : a sportswear capsule collection for summer 2019. Inspired by female icons of the past, the pieces find their influence in a nostalgic 80s gymnast's wardrobe. Through the different pieces, we find a multitude of shapes and curves that confront the sportswear looks and retro colors. All pieces are designed to be worn together or separately. They will follow you throughout the spring and summer.

. Create a visual icon that incorporate the whole essence of the project.

. Define a colour palette combining the 10DAYS faded neutrals and the Marant warm orange tones. 

. Design de garment shapes, selecting the correct fabrics, preparing the details and final labels, producing the prototypes and final samples. 

. Shoot the campaign and ecom pictures. Creating the marketing and RRSS content. 

. Product launch strategy together with France, Belgium and Holland PR agencies. 

“This collection refers to the heroines of the past: the tennis player Billie Jean King, the aviator Amelia Earhart, the scientist Dian Fossey and the gymnast Nadia Comăneci. A generation of strong and adventurous women.”