The lifestyle home collection. Last long items, specially made to style your home.
A carefully designed collection of paper bags, table cloths, winter plaids, pillows & bed covers. All the items created in a black & white 10DAYS signature, the perfect style to fit in any home.
Minimal and elegant are some of the key words for this project, where we translated the 10DAYS values and image, from fashion clothes to seasonless home items. The result: a complete lifestyle collection able to create those home spaces that promote new experiences, habits and a good aesthetic.
Khadi cotton, a unique material for a unique lifestyle collection.
Khadi cotton is a hand-spun and hand-woven cotton made by artisans who live in rural India. It is a cool, comfortable and truly environmentally friendly fabric. The substance is therefore not treated with chemical products, for example color retention, and may change color due to sunlight or improper washing. This is part of the raw material and is therefore part of the charm and look. Dry clean only.
Beside the specific properties and durability, this quality is suitable for home products. This cotton variety is having much more behind: small productions, Indian rural suppliers, manufacturing without chemicals, etc. This gives a complete concept to the project, which is based on a truly environmentally and friendly fabric.
The paper bags.
Firm and rigid paper.
The iconic seasonless 10DAYS paper bags. They are timeless, unexpected and multipurpose. Use them as a storage basket, as your plants pots or style them with your kitchen tools.
The bath towel.
100% soft cotton.
The beach and bath towels are made in white and black, with the 10DAYS iconic stripes. Soft and resistant fabric. Perfect for home, swimming pool, a beach swim or the gym.
The bed plaid.
50% wool 50% acrylic.
The perfect blanket for the cold winter days. Wide two stripes along the length, a gold 10DAYS Amsterdam logo embroidery and long fringes along the short sides of the plaid.
Premium Fair Berlin. 2018. 2019. Stand build up.
The brand image within the fashion industry is really important. For that, we designed and build up a 10DAYS stand, where we showed the clothing collections and lifestyle DNA, during several editions.
We accomplished the 10DAYS goals : project an international brand image, seek for notoriety, catch the media attention, reach new European agents, meet PR agencies and shoot RRSS content.
