Campaign shoot Ibiza.
Summer 20 .
Travel is one of the best work tools to get inspired, to create. A great opportunity to stop the daily routine. To start thinking with your feet, your eyes, your hands.
In the native Hawaiian culture, the sacred term Mana (Mana Aloha) is known as spiritual energy of power and strength. Mana is described as a life energy that flows through all things and humans. It may be gained or lost with everything you do.
Aloha!, a collection that is full of soft qualities and comfy styles. With pieces you can wear throughout any kind of day. Natural tones, unexpected allover prints and new shapes.
Aloha!
We decided to create a collection inspired in the Hawaiian islands. We were aiming to show our costumers the good feelings that this place gave us. The idea was to create a collection inspired by the good vibes of the island.
Shopping in Kauai, driving through the palm tree fields, walking around Honolulu, working from beautiful coffee spots, surf life and amazing color sunsets in Maui … those are the inputs that make us create such a surprising collection.
From Hawaii we went to Ibiza. From one island we travelled to another. We went to the Spanish white island and shot a campaign that breathes the island’s vibe. The surroundings made us keep the importance of the vibes, adapting them to a more European aesthetic, white, bright, sun light. The balearic beaches.
